Departing from the realm of overpriced luxury, Rhizome advocates for simplicity, quality, and affordability. “Exceptional fragrances need not be extravagantly priced,” asserts founder Stefano Aschieri. This innovative stance challenges prevailing industry standards, placing emphasis on unforgettable experiences rather than exorbitant costs. Rhizome’s take on luxury has made the brand extremely popular among influencers who are always looking for brands that dare to challenge the conventional.