Bespoke scent


The project

Haymarket is a Swedish hotel where history meets contemporary luxury. Nestled in the heart of Stockholm, the hotel is housed in a historic building that exudes charm and character. From the moment you enter, you are transported to a bygone era, something we transferred into both scent and packaging design.

To capture the feeling of Haymarket’s sense of 1920s luxury, we designed a unique square bottle in an old-fashioned design. Our perfumers tailored a signature scent to perfectly fit the hotel’s brand and atmosphere. A scent that permeates all Haymarket products: shampoo, conditioner, hand wash, body lotion, shower gel, scented candles and perfume.

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