HOBO is the epitome of urban cool and authentic Swedish hospitality. This avant-garde hotel thrives on fostering a sense of community and is the perfect example of something that is more than just a place to stay for the night.
When we started working with HOBO, one thing was clear: maximize the guest experience. They wanted the guest to walk away with a memory, and we were happy to help.
We came up with a design on all the bottle holders that reflects the cogs in the hotel’s logo. A detail that contributes to the feeling that everything has been carefully thought through. In addition, we developed a bespoke scent inspired by the hotel’s brand: playful, modern and different.