Rick Owens’ go-to toothpaste

In a world fixated on facial and bodily beauty, Selahatin emerges as a transformative force, reshaping luxury from a fresh perspective. Crafted by Kristoffer Vural, whose personal journey sparked a reevaluation of daily rituals, Selahatin’s oral care range transcends routine, turning the mundane into moments of indulgence.

Endorsed by tastemakers like renowned designer Rick Owens, Selahatin effortlessly distinguishes itself in a saturated market. It’s not just about freshening breath; it’s about infusing sophistication and innovation into everyday rituals, underscoring that true luxury lies in the finer details.

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