Lexington
The project
Lexington is a global, premium lifestyle brand founded in Sweden in 1997. For a long time they were only synonymous with fashion and home furnishing. Then they reached out to us to help them develop their own line of beauty products.
The brand Lexington is inspired by New England but with a Scandinavian twist, and it was vital that their beauty products also had this aesthetic. So when we developed their bottle design, artwork and bespoke scent that was our mission. The navy blue and minimalistic bottles was how we encapsulated this in the packaging design. The scent itself is a combination of musk, flower and wood that captures a subtle sensuality.
As part of our and Lexingtons ethos of caring for the environment and all its inhabitants, the products are vegan, made from biodegradable and environmentally friendly ingredients, and housed in 100% recyclable plastic bottles.
