A contemporary fragrance brand established in 2013, with its origins intertwined with the vibrant melange of London, Dublin and Southern Asia.

The fragrances draw inspiration from a rich tapestry of global cultures, transcending borders and resonating with artistic and worldly influences from the arts of music, literature, and film.. Crafted in collaboration with diverse creatives, these genderless compositions serve as a medium to explore individual stories.

Each fragrance encapsulates a journey of curiosity, inviting wearers to connect with emotions, just as one would choose attire reflecting mood or sentiment. Modern luxury, according to Roads, resides in the essence of genuine quality and the sheer joy it evokes.

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