Selahatin is introducing the future of oral luxury. With a series of whitening toothpastes, mouthwashes and oral sprays the brand has the ambition to elevate the emotional experiences of everyday ceremonies.

The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and hospitalized for a year. The stroke made his senses more responsive to scent and taste. It also highlighted the importance of everyday rituals.

Product range: Selahatin

Products: Mouthwash, Toothpaste, Eau D'Extrait Oral
Product line: Escapist
Packaging: Glass (Mouthwash), Aluminum Tube (Toothpaste), Glass spray (Eau D'Extrait Oral)
Size: 200ml (Mouthwash), 65ml (Toothpaste), 10ml (Eau D'Extrait Oral)
Formula: Whitening, Vetted by Swedish Dental Association, Vegan, Cruelty Free

Product range: Selahatin

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